Right now a lot of businesses are struggling due to the added measures of self-isolation and the downturn in footfall or day to day business, but that doesn't stop you from staying connected and offering a great service!
Here are a few tips and strategies for brick-and-mortar businesses looking to keep their audience engaged and in the loop.
Let customers know what you're doing to prevent the spread of COVID-19
If your business is still open to the public then send an email to your customers and post signage at your premises to assure them that you're doing everything you can to protect their health when they visit your store. Post updates on any hygiene protocols and increased cleaning measures you are taking. If your hours of operation have changed then notify them of this also and make sure to make these changes on your website or social media to provide the most up to date information.
Be More Active On Social Media
With everyone involved in self-isolation and working from home, people are more likely to spend more time on social media be it for updates on the virus or just browsing their feeds. You can use this to engage with your customers or to offer positive content which will take peoples minds off the current situation.
Offer Online Deals or Promotions
If your business already sells online now is a good time to remind people that you have an online store available where they can still shop for their favourite items. Consider offering a coupon or discount to encourage online shopping while customers are unable to visit in person. Post social media graphics to highlight these offers on Facebook, Twitter and Instagram.
Focus on digital channels of communication
Most of you will already offer phone and email support but now is the time to look at increasing the number of options available to your customers. Adding options like Facebook Messenger, WhatsApp, LiveChat or a Chatbot on your website will all help your customers engage with you.
Hopefully the above tips will help you to engage with your clients and stay connected.
If you are interested in adding any of the above to your strategy don't hesitate to get in touch to chat about options available. Some things which you can add to your business to help are listed below:
- Website banners with updates
- Promotional Social Meda Graphics
- eCommerce Integration
- Accepting Online Payments
- Live Chat Option